Is the 2023 Jeep Wrangler worth purchasing? Early signs show that little has changed in terms of off-roading capabilities and engine configuration, as is common with this Wrangler generation. However, there are impressive trims for this year’s fleet that are intriguing to 4×4 enthusiasts. Learn more about the 2023 model and alternative options that offer similar performance levels and features.
2023 Jeep Wrangler
As always, the price tag for Jeep’s standard Sport Trim Wrangler configuration is affordable at just over $32,000. However, you can find a 2021 or 2022 Sport Trim Wrangler with practically the same engine set-up and features at a less expensive rate. The real reason you should consider purchasing a 2023 model is the introduction of the Rubicon 392!
This Wrangler configuration is an absolute off-roading beast with a roaring V8 engine that pumps out 470 horsepower, allows for 470 lb-ft of torque, and reaches 60mph in just over four seconds. With a price tag ranging from $78,870–$109,767, this vehicle is quite the investment—yet, if off-roading is a passion of yours, there’s no better vehicle than the brand-new Rubicon 392.
Buying a Used Wrangler
If spending upwards of $80,000 on a new 4×4 doesn’t sound appealing to you, but you still desire a capable off-roading vehicle, it’s best to consider purchasing a used car. Jeeps, especially their 4×4 models, are extremely durable and known to last a long time. Plus, the basic design of the Wrangler remains unchanged to this day, meaning most Jeeps offer you the same high-performing off-roading capabilities.
There are plenty of Jeep options available to you on the secondhand market at affordable prices. You can even consider purchasing a Gladiator over a Wrangler if you desire more unique features and designs.
Perhaps you want a 2023 4×4 but aren’t intrigued by this year’s Jeep Wrangler—which car brands sell suitable alternatives? The newest Mitsubishi Outlander, starting at just $27,595, offers off-roading capabilities and advanced technology (interior amenities, comfort features, gas efficiency, etc.), making it a practical option as a daily driver.
The 2023 Subaru Crosstrek is even more affordable (starting at $23,645) and features a solid 8.7 inches of ground clearance and 176 lb-ft of torque—there’s even a hybrid configuration. However, the closest competitor to the Jeep Wrangler is the 2023 Ford Bronco ($32,295–$73,780). These vehicles boast an iconic trim and possess superior off-roading capabilities, similar to the performance of a Wrangler.
Ultimately, the Rubicon 392 is the only 2023 Jeep Wrangler worth purchasing. Otherwise, consider a used model from the secondhand market or an alternative brand for better value.